9.10. Dealing with the Media You should plan to publicize your work through your local media. Press Releases A press release is an announcement to the media community about an activity, event, or program. By doing a press release you are indicating that you are doing something that is newsworthy. Sometimes a reporter will call or visit to ask more questions about the release. Sometimes the press release is printed exactly as you send it in; and other times a new story is written using the information in it. A sample press release is contained in the section Presentation/Press Materials. You may use this press release word-for-word and substitute the appropriate information. If you want to prepare your own press release, use the sample as a guide. The best way to get continual press coverage is to have the local radio/newspaper/TV media involved in the work. Community Bulletins Most TV and Radio stations schedule regular free announcements usually called Community Bulletins. You can use Community Bulletins to advertise meetings. Announcements should be short and simple, no more than a few lines. Invitations to the Press You should think about inviting the press to observe your group at work. Invite them on a day when you think there might be good opportunities for taking photos. Make sure you give clear directions about where you'll be, and be there when you say you will. Often reporters have busy schedules. Make sure to tell them if they need special clothing or footwear.